Google Tag Manager (GTM) is a powerful tool that simplifies the process of managing and deploying marketing tags (like tracking pixels) on your website. In this tutorial, we'll walk you through creating a Google Tag Manager account, generating the GTM code, and integrating it with your EasyWebinar pages.
Step 1: Create a Google Tag Manager Account
Access Google Tag Manager:
Open your web browser and search for "Google Tag Manager."
Click on the first search result to access the Google Tag Manager website.
Create an Account:
Click on the "Create Account" button.
Enter a name for your account. For example, "abc."
Select your country from the dropdown menu.
Choose whether you want to share data anonymously with Google and others. This is optional.
Set Up a Container:
Enter the name of your container. For example, "abc.com."
Enter your website URL in the provided field.
Choose "Web" as the target platform (since your pages are web-based).
Agree to Terms of Service:
Review and agree to the terms of service.
Click on the "Create" button to complete the account setup.
Step 2: Generate and Install the Google Tag Manager Code
Retrieve GTM Code:
After creating your GTM account, you’ll be provided with a tracking code (a pixel code).
Copy this code; you will need it for integration with EasyWebinar.
2. Integrate GTM with EasyWebinar:
Log in to your EasyWebinar account.
Navigate to the "Customize" section and select "Webinar Pages."
3. Add Code to Registration Page:
Choose the "Registration Page" from the list of pages.
Go to "Settings" and then "Page Settings."
Find the "Tracking Code" section.
Paste the GTM code into the "Header Code" field.
Click "Save," then "Publish" to apply the changes.
4. Add Code to Thank You Page:
Repeat the same steps for the "Thank You Page."
Go to "Settings," then "Page Settings," and locate the "Tracking Code" section.
Paste the GTM code into the "Header Code" field.
Click "Save," then "Publish" to apply the changes.
You can choose to add the tracking code onto all your other webinars pages(Event page, replay page, waiting area) as well using the same steps.
Step 3: Verify Integration
Ensure that the GTM tracking code is successfully installed on both the Registration and Thank You pages.
Data from these pages will now be transmitted to your Google Tag Manager account.
You can use Google Analytics with GTM to track, analyze and view events, goals, conversions etc.,
You can use GTM to track visitor interactions, monitor conversions, and analyze performance through your Google account.
By following these steps, you'll effectively integrate Google Tag Manager with EasyWebinar, enabling you to track and analyze visitor data seamlessly. This setup helps in making informed marketing decisions based on real-time data.
Please watch this tutorial video for a better understanding on this subject: